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Educating donors is not fundraising
I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to:"We need to do more education. If people...
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3 things to do now that #GivingTuesday is over
I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success.But #GivingTuesday is over,...
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The most important words of your email?
Writing the only part of the email your donors might see: the email subject lineIs your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own...
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3 Great Fundraising Webinars to Kick Off 2017!
These three trainings will get your 2017 fundraising and goal setting off to a great start!The 7 Habits of Highly Ineffective People & How to Beat Them (free)Join neuropsychologist Dr. Theo...
View ArticleThe missing link in fundraising programs
Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress.To help you're planning, here's an email I sent our Fundraising Kick...
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Why I don't like crowdfunding
Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign.That...
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Is there plenty of room on your fundraising island?
As a nonprofit leader, when was the last time you recommended another nonprofit?Plenty of room on the islandA while back, Seth Godin wrote about there being plenty of room on the island. He observed...
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Even in email fundraising location matters
Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask.Unfortunately, donors...
View ArticleThe conundrum of corporate gifts
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors....
View ArticleDon't put off fundraising planning to the fall!
Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life.Even though we're no longer in school, we still let that "summer mentality" affect us....
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The most important words of your email?
Writing the only part of the email your donors might see: the email subject lineIs your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own...
View ArticleClik here to view.
3 Great Fundraising Webinars to Kick Off 2017!
These three trainings will get your 2017 fundraising and goal setting off to a great start!The 7 Habits of Highly Ineffective People & How to Beat Them (free)Join neuropsychologist Dr. Theo...
View ArticleThe missing link in fundraising programs
Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress.To help you're planning, here's an email I sent our Fundraising Kick...
View ArticleClik here to view.
Why I don't like crowdfunding
Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign.That...
View ArticleClik here to view.
Is there plenty of room on your fundraising island?
As a nonprofit leader, when was the last time you recommended another nonprofit?Plenty of room on the islandA while back, Seth Godin wrote about there being plenty of room on the island. He observed...
View ArticleClik here to view.
Even in email fundraising location matters
Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask.Unfortunately, donors...
View ArticleThe conundrum of corporate gifts
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors....
View ArticleDon't put off fundraising planning to the fall!
Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life.Even though we're no longer in school, we still let that "summer mentality" affect us....
View ArticleNo donor wants to make a donation
Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors.No donor...
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Is fundraising hurting itself?
Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions...
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